1. Introduction
Welcome to GeoPulse ("we," "our," or "us"). GeoPulse operates the website and SaaS platform located at geopulse.io (the "Service"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, create an account, or use any of our services.
By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms described herein, please do not access or use the Service.
2. Information We Collect
We collect several categories of information to provide, maintain, and improve the Service:
Personal Information
When you register for an account, subscribe to a plan, or contact us, we may collect:
- Full name, email address, and phone number
- Company or organization name and job title
- Billing address and payment information (processed securely via third-party payment processors)
- Login credentials, including hashed passwords
- Profile preferences and communication opt-in settings
Usage Data
We automatically collect certain information when you interact with our Service, including:
- IP address, browser type, operating system, and device identifiers
- Pages viewed, features accessed, and time spent on each page
- Referring URL, search queries that directed you to our site, and exit pages
- Timestamps, click patterns, and interaction logs within the dashboard
- API request logs, including endpoints called, request frequency, and response status codes
Cookies and Similar Technologies
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect and store information about your interactions with our Service. For more details, please see the "Cookies and Tracking" section below.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To create, manage, and authenticate your account and provide access to the Service
- To process transactions, manage subscriptions, and send billing-related communications
- To personalize and improve your experience, including customizing dashboard layouts and report preferences
- To analyze usage patterns and performance metrics that help us improve, optimize, and develop new features
- To communicate with you about product updates, security alerts, and support-related matters
- To send marketing communications and promotional offers, subject to your opt-in preferences
- To detect, prevent, and address fraud, abuse, security threats, and technical issues
- To comply with legal obligations, enforce our Terms & Conditions, and protect our rights and those of our users
4. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:
- Service Providers: We engage trusted third-party vendors who perform services on our behalf, such as payment processing, email delivery, cloud hosting, analytics, and customer support. These providers are contractually obligated to use your information only as necessary to perform their functions and to maintain its confidentiality.
- Legal Compliance: We may disclose your information if required to do so by law, regulation, court order, or governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change in ownership or control.
- With Your Consent: We may share your information for any other purpose disclosed to you at the time of collection or with your explicit consent.
5. Data Security
We implement industry-standard technical and organizational measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- AES-256 encryption for data at rest and TLS 1.3 encryption for data in transit
- Regular security audits, penetration testing, and vulnerability assessments
- Role-based access controls, multi-factor authentication, and principle of least privilege for internal systems
- Automated intrusion detection and monitoring systems with real-time alerting
- Secure, SOC 2 Type II-compliant cloud infrastructure with redundant backups
While we strive to protect your information using commercially acceptable means, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, and you use the Service at your own risk.
6. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information. These may include:
- Right of Access: You may request a copy of the personal information we hold about you, including the categories of data collected, the purposes for processing, and the recipients with whom your data has been shared.
- Right to Correction: You may request that we correct or update any inaccurate or incomplete personal information we maintain about you.
- Right to Deletion: You may request that we delete your personal information, subject to certain exceptions such as compliance with legal obligations or the exercise of legal claims. Upon a verified deletion request, we will erase your data from our active systems within 30 days and from backup systems within 90 days.
- Right to Data Portability: You may request a machine-readable copy of your personal data so that it may be transferred to another service provider.
- Right to Restrict Processing: You may request that we limit the processing of your personal information under certain circumstances, such as when you contest the accuracy of your data.
- Right to Object: You may object to the processing of your personal information for direct marketing purposes or where we rely on legitimate interests as the legal basis for processing.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days, or within the timeframe required by applicable law.
7. Cookies and Tracking
GeoPulse uses cookies and similar tracking technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Required for the basic operation of the Service, including session management, authentication, and security features. These cookies cannot be disabled without affecting core functionality.
- Performance & Analytics Cookies: Help us understand how visitors interact with our Service by collecting aggregated, anonymized usage data. We use this information to improve site performance, identify popular features, and diagnose technical issues.
- Functional Cookies: Remember your preferences, settings, and customizations (such as language, theme, and dashboard layout) to provide a more personalized experience.
- Marketing Cookies: Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. These cookies may track your browsing activity across other websites.
You can manage your cookie preferences through your browser settings or through our cookie consent banner displayed when you first visit the Service. Disabling non-essential cookies will not affect core functionality but may limit certain personalized features.
8. Third-Party Services
The Service may contain links to third-party websites, services, or integrations that are not operated by us. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party services before providing them with your personal information.
Our third-party integrations may include, but are not limited to:
- Payment Processors: Stripe and PayPal for secure payment handling. Your payment details are transmitted directly to these processors and are never stored on our servers.
- Analytics Providers: We may use services such as Google Analytics, Mixpanel, or similar tools to collect and analyze usage data in aggregate.
- Cloud Infrastructure: Our Service is hosted on reputable cloud platforms that maintain their own security certifications and privacy commitments.
- Communication Tools: We may use third-party email delivery and customer support platforms to manage communications with you.
9. Children's Privacy
The Service is not directed to individuals under the age of 16. We do not knowingly collect, solicit, or maintain personal information from children under 16 years of age. If we become aware that we have inadvertently collected personal information from a child under 16, we will take immediate steps to delete such information from our records.
If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at the address listed in the "Contact Us" section. We will cooperate with you to ensure the prompt removal of such data.
10. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will:
- Update the "Last updated" date at the top of this page
- Send a notification to the email address associated with your account at least 14 days before the changes take effect
- Display a prominent notice within the Service dashboard
Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through any of the following channels:
We aim to respond to all privacy-related inquiries within 5 business days.